Bringing Gadsby’s Story to Life Through Brand Illustrations
At New Century Design, we believe that every brand has a unique story to tell. Gadsby’s journey from a small, family-run business to a leading provider of wholesale and retail products is nothing short of inspiring. Our goal was to encapsulate this rich history and the essence of their brand in a series of custom illustrations.
These illustrations are not just visuals—they're an integral part of Gadsby’s narrative. Each design element reflects their commitment to quality, craftsmanship, and heritage, while also bringing a fresh, contemporary edge to their online presence. The challenge was to create visuals that resonate with their loyal customer base, while also appealing to new, digitally-savvy audiences.
Gadsby Illustrations - The Creative Process
Our team at New Century Design embarked on a journey to understand Gadsby’s brand at a deep level. This involved delving into their history, understanding their product range, and appreciating the ethos that has made them successful for over a century.
We worked closely with Gadsby to ensure that every illustration aligned with their brand values and vision for the future. From initial sketches to final digital renderings, the process was a true collaboration, with the Gadsby team providing invaluable insights and feedback every step of the way.
The result is a cohesive set of illustrations that not only enhance their e-commerce site but also tell the Gadsby story in a way that words alone cannot. These visuals are now featured across their website, adding a layer of depth and personality to their online shopping experience.
A Partnership for the Future
This collaboration marks the beginning of what we hope will be a long and fruitful partnership with Gadsby. We are excited to see how these brand illustrations help to drive their e-commerce growth and continue to tell their story in new and engaging ways.
At New Century Design, we are passionate about branding small and independent businesses across Somerset and the UK. Working with Gadsby has been a fantastic experience, and we look forward to many more projects together in the future.
Stay tuned for more updates on our work with Gadsby and other exciting projects on the horizon! See the full design project here.
New Century Design is a graphic design agency working with small and independent businesses across the UK. Based in rural Somerset, we work across graphic design, brand identity design, packaging and website design.
