Cider bottle label design for Tricky Cider.

 

Client

Tricky Cider is one of Somerset's finest cider makers. Based on the Blackdown Hills, they have been making cider, apple juice and cider vinegar since 2004.

CHALLENGE

• Create a set of new labels that would engage with a young aspirational and creative audience
• Capture attention of customers in a busy supermarket shelf
• Compete with large established cider makers
 

Project

With new directors at the helm of Tricky Cider, we designed a set of labels that represented a new brand of cider making and would help them stand out in a busy food and drink market.

 

Design Services

• Branding
• Graphic Design
• Label Design
• Print Design

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WHAT WE DID

BRAND DEVELOPMENT & LABEL DESIGN

Tricky Cider has legendary status in Somerset, especially on the Blackdown Hills. A household drink that the team and close friends of the studio grew up with, so it was a pleasure to re-design their new labels.

Now under new management, with founder Tricky Warren taking retirement, we developed a new brand identity and label design that would help push Tricky Cider into unchartered territories, from farmhouse cider to supermarket shelves. Inspired by a new wave of craft breweries, we created a label that felt modern, creative and confident.

MODULAR LABEL DESIGN = AFFORDABLE GRAPHIC DESIGN

With the project being run on a tight budget, we created a label design that could be easily changed without having to re-design the whole label. The label has a rectangle where artworks can be placed, giving each individual label and drink personality and flavour. 

 
 

 

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