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Brand Strategy Services
 
A brand strategy is a plan your company has which tells it how to accurately represent itself, and how to communicate this properly.

Whether a company is evolving or new to the industry, we work with small and independent businesses and organizations to clarify their purpose, find their voice, understand their customers, and define their goals.
 
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BRAND DISCOVERY

Before we pick up our pencils and start designing, we undertake our brand discovery, a process that helps define what you do, how you do it and why. This process unearths your inherent values and core brand characteristics - personality, functionality as well as physical and emotional traits.

This process provides us with important building blocks to start building your brand and establishing emotional connections with your customers.

 

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UNDERSTANDING YOUR MARKET

To develop an effective brand identity, we have to understand the market place in which your company operates within. We get to know your competitors. We figure out what they're doing right, what they're doing wrong and how they're perceived in the marketplace.

We develop customer personas to create reliable and realisitc representations of your key audience. At their best, personas are like vividly illustrated dictionaries of your customers, based on a combination of real data and insights about your customer demographics, behaviors, motivations and goals. In full color, personas give us something to aim at and aspire to. Personas provide a beating heart for your products, messaging, and design.
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BRAND ATTRIBUTES

Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

Working closely with you and your team we establish your brand attributes and core messages to communicate.

 

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Need help with your brand?

Let’s grow your business. Get in touch for a free consultation.

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